Foodtech

The most advanced science and technology have landed in our diet and in the way we produce food. The consumer is more aware and wants to eat in a healthier, safer and more responsible way with the planet. Meanwhile, almost 10% of the population is hungry and we throw away a third of the food we produce. The challenges are numerous and it is essential to rethink how we will feed ourselves in the future. Foodtech is the reference guide for the curious and professionals in the sector who want to delve into the secrets of this revolutionary industry. In this book we are going to see why it has become one of the biggest sources of innovation and entrepreneurship, attracting corporations, investors and even movie or sports stars. It is an informative and practical reading with information on the most disruptive advances that are transforming the industry and the way we feed ourselves. It reviews the technologies with the most impact and includes resources for professionals, startups, investors and organizations in the sector, success stories, analysis of business models, investment trends, etc. In addition, the author defines the key concepts and categories of the foodtech industry, such as agtech, new generation foods, alternative proteins, cultured meat, Q-commerce, personalized nutrition, etc.