El libro rojo de la innovación

In times of uncertainty like the ones we are living in, managers and entrepreneurs face the challenge of innovating and transforming their organizations, and for this it is necessary to explore new paths and have really effective tools. The elBulli restaurant and Ferran Adrià are a world leader in creativity, and Marcel Planellas has studied their innovation processes until they have turned them into a useful and practical methodology for application in any professional or business project. The red book of innovation is not a white paper of analysis, nor a blue book of proposal, it is a red book to take action, to help you drive innovation in your companies and prepare them for the challenges of the future.