Cómo ser el mejor vendedor del mundo

This book breaks down an essential method to provide great consistency to the entire commercial process, through a methodology that will inspire more credibility to the client while providing, at the same time, maximum confidence to our salesperson. The recent pandemic has generated the need to develop new customer management techniques, learning to work remotely. This implies a one hundred and eighty degree turn that requires preparation in digital issues to be able to alternate face-to-face sales techniques with what is now known as "hybrid sales". This implies the need for a more consultative sale, designed to measure, and that is accompanied, as the author explains in these pages, by a strong emotional component. Because, as Cosimo Chiesa maintains, "selling is a transmission of enthusiasm".