Apriétame más fuerte

A music producer rejects Mónica Naranjo for considering her "music for chonis". Poco después, the artist sells a million copies of PALABRA DE MUJER. What happened between those two moments? Juan Sanguino explains it in this essay, loaded with keys to understand the transformation of the Spanish music industry, which was in turn the transformation of a country. Mónica Naranjo gives shape to a new public that no executive of the big production companies knew how to announce. In the 90s, the gay community began to shake off the stigma of HIV and established itself as a group with economic power, able to organize itself through its own channels (such as Shanghai magazine), and with the strength to support a new type of artists. The divas, whose cape had fallen since the folkloric times, resurfaced again. Apriétame más fuerte analyzes the singularity of the Mónica Naranjo phenomenon: a singer who first triumphed in Mexico, who renewed the staging and about whom wild rumors never stopped circulating that actually spoke more of the narrowness of that Spain. But, in addition, this book tells the story of a hard realization: that the LGBT community had to exist as a public in order to be treated with dignity.