Pornotopía

In the midst of the Cold War, Hugh Hefner created what would soon become the world's best-selling adult magazine: Playboy, which was not simply a girl's magazine with or without a bikini, but a vast architectural-media project that aimed to displace the heterosexual house as a nucleus for consumption and reproduction. In the same way that enlightened society believed that the individual cell could be an enclave for rebuilding the criminal soul, Playboy entrusted the manufacture of the new modern man to the bachelor's mansion.This essay takes us into the Playboy archipelago: a Disneyland for adults made of mansions, round beds, tropical grottos, themed rooms, surveillance circuits, transparent pools, bunny residences, planes equipped with a dance floor and Roman baths ... This The complex functions as the first multimedia brothel in history, a modern pornotopy installed in the culture of the mass media and in the architecture of the show. And it also serves as a laboratory to study the mutations that go from the cold war to a hot capitalism whose means of production are sex, drugs and information, and where architecture functions as a stage in which male identity is dramatized.