Xiaomi, un ejemplo de marketing

Lei Jun, has achieved in less than a decade that Xiaomi is the fourth world seller of mobile phones and the third in Spain. But his brand goes beyond mobile phones, it is the king of gadgets with IoT technology (the technology that promises to change the world by connecting everything to the Internet), it manufactures electric scooters or wearables, products that are enthusiastically received by the public. How did you do it? This book develops the aspects of marketing that Lei Jun puts into practice and that has led him to the most resounding success.