Vida escaparate

Live to be seen or be seen to live? This is the question that this book raises. Before seeing a monument, tasting a delicacy or hugging our loved ones, we need to immortalize it in that great Showcase Life that is social networks. As if what we didn't share didn't exist. A lifestyle that emerges, perhaps, as a symptom of a society that needs to expose itself to be part of "a whole", not to miss any train, to appear, to feel admired, envied or accepted. Smartphones, tablets, audiovisual platforms, social networks and even transparent houses and buildings spur us to look and be looked at. Behavior experts analyze whether it is pure exhibitionism, the need for notoriety, vital apathy or social following. We live in a shop window society, in which it matters much more to appear than to be. The realm of fiction and packaging, where two maxims prevail: spying and allowing others to observe us, value us and judge us. Are we a simple merchandise in that great exhibitor called the online world? Are we for sale? Do we want to be objects of consumption? Does the other's judgment motivate us so much or penalize us? Are we objects of study of a "Big Brother"?