Tu atención, por favor

Our attention is more scattered than ever. We spend our days jumping from content to content, from application to platform, giving likes, commenting, sharing and in some cases, even generating content. It is a scarce and limited good and the contents are increasingly abundant. This is what the attention economy is based on. Tu Atención, por favor was born from this concept, a book for brands and advertisers, mainly, to reflect on where our attention is at a time characterized by massive competition between platforms and content creators who fight for the interest of users. . Its author, Roger Casas-Alatriste, answers fundamental questions such as: What are the strategies of people and companies whose objective is to capture our attention? How is creativity and technology evolving to attract our attention? How can we, in the midst of this abundance of offer, access better content? The book also includes the opinion of the leading experts in attracting attention in the broadest sense, since they all compete: series, video games, music, movies, sports, podcasts, digital creators and of course advertising.