True Profit!

The most important indicator of any company is its profit after taxes. Profit represents the cost of survival and an alarming number of companies globally do not make enough profit to pay their cost of capital. In this book, Hermann Simon and Miguel Afán de Ribera unravel the concept of business profit and its implications. Throughout it, they analyze the financial results of numerous companies and sectors at an international level and their main generators of profit: price, income and costs. This work argues that profits should be the backbone of business management and explains how to guide companies to that end. In addition, it demonstrates with a multitude of practical cases how its implementation supposes a long-term health insurance for the company. In summary, the authors defend that, in matters of business management: "what are not accounts, are stories".