Transformación digital para directivos

Digital Transformation for Managers is a critical and constructive vision of the -often crazy- race for digital transformation, undertaken in recent years by all kinds of companies, but especially by large organizations, on which the focus is placed. Based on agile methodologies, the book analyzes the common and not so common mistakes that are made for the sake of said transformation; He reflects on the keys to success and offers a committed proposal for solutions to the problems that arise along the way. All with a humanistic vision that starts from two fundamental ideas: people, methodology, and only then technology and emotional intelligence on artificial intelligence. This work is also a positive sharing of the benefits that an adequate digital transformation process generates for any type of organization and essential reading for managers who, without being specialists in these issues, need to acquire a clear and practical vision to be able to apply them in their organizations.