Tesla

The company led by Elon Musk has already broken all records in the ranking of the most valuable brands on the planet, even surpassing giants such as Facebook, Disney or Coca-Cola. But Tesla does not hit the brakes and will soon make history. Not only for producing the most avant-garde cars in the world with performance that exceeds any expectation, but also because it is very successfully playing the keys of technologies such as artificial intelligence and energy storage, which are revolutionizing key sectors of our economy and that will solve some one of the biggest problems facing humanity. Tesla. The DNA of Disruption tells how this company has gone from being a car company to a world leader in artificial intelligence, energy and mobility: from car manufacturing processes achieving mass production at speeds and efficiency never seen in the sector to solve the problem of autonomous driving, achieve a dominant position in the manufacture of batteries and energy storage or conquer the field of artificial intelligence, making its machines can "see" the world as we humans do. This is essential reading for organization leaders, for lovers of innovation and business entrepreneurship, and for all the unconditional fans of the brand.