Storytelling

Since its origins, humanity has cultivated the art of telling stories, an activity that is at the basis of all social relationships. But, in recent decades, the communication industry and the capitalist system have taken over this art, first in the United States and then in Europe, under the name of "storytelling." Behind most advertising campaigns, but also a good part of electoral campaigns, hides this sophisticated technique of communication, control and power with which storytelling strategists shape the needs of consumers. Marketing campaigns that rely more on emotions than on the properties of the products they sell, soldiers who exercise with video games conceived in Hollywood, communication consultants who transform political events into a story... From the incredible assault on the imagination Christian Salmon talks about the humans we are living in in this book, in which he reveals for the first time the modern use of narrative as a weapon of mass manipulation.