Storytelling y copywriting

Storytelling is not just about telling stories. It's how you count them, what you say and how you activate your audience. It is a common thread that builds a consistent relationship with your consumer over time. It is also not a fashionable 'word'. It has always existed, only now we have rediscovered the need for stories for brands. It is not a campaign nor an emotional packaging. It is the sum of actions, because everything you do (and what you don't) communicates. And that's when your copywriting, your microcopy, your UX writing and your word on voice devices comes into play. And this is what this book talks about. In these pages storytelling and copywriting will be demystified, to give you practical tools to create consistent brands, regardless of the size of the company. Are you an artist and want to market your products? This book is for you. Are you the CEO of a multinational? Prepare the highlighter, because you are going to mark many pages. Do you have a neighborhood store or a business idea? Here begins your story!