¡Sí!
cómo influir y persuadir para alcanzar tus objetivos
Goldstein, Noah J.
Martin, Steve J.
Cialdini, Robert B.
Every day we are faced with situations in which we need others to collaborate with us to achieve our goals. Is there a technique that makes them want to help us and satisfy our demands? The answer is very simple: Yes! Based on research developed over more than six decades in the field of persuasion psychology, this book contains many reflections on how our attitude, our way of expressing ourselves or approaching us, can help to modify the behavior of those who they surround us both personally and professionally. Co-written by the top three experts in the field of influence, Yes! It offers you advice on specific situations analyzed from a scientific perspective that will help you if you need a promotion, get a vote... Because with small changes you will achieve incalculable benefits that will guide you to success.
- Author
-
Goldstein, Noah J.
Martin, Steve J.
Cialdini, Robert B.
- Subject
-
Human sciences
> Business and economics
- EAN
-
9788417880231
- ISBN
-
978-84-17880-23-1
- Edition
- 2
- Publisher
-
LID Editorial Empresarial
- Pages
- 256
- High
- 22.0 cm
- Weight
- 15.0 cm
- Release date
- 04-02-2020
- Language
- Spanish
- Series
- Acción empresarial
