SEO avanzado

Since Google became the reference search engine with the arrival of the new millennium, much of the web traffic around the world is decided on its results pages. The struggle to appear in the first positions in certain searches originated a highly valued and recognized professional activity by companies: SEO consulting. A profile with great labor demand and in which the still relatively few experts enjoy a great competitive advantage. 'Advanced SEO: almost everything I know about Web positioning' focuses on the most advanced and innovative aspects of natural positioning: identification and solution of indexability problems, advanced use of analysis tools, visibility-oriented content strategies, adaptation to 'mobile-first' indexing, deployment of international versions, indexability of developments with JavaScript platforms, optimization adapted to 'neural-matching', voice searches, among other essential topics. This book collects twenty years of knowledge and good work of one of the pioneers of SEO in Spain. Those who have read one of his previous books will find an equally rigorous and clear work, written from experience, with close examples, contrasted references and easy-to-follow explanations. Dozens of cases illustrate each concept and provide the reader with the possibility of transferring what has been learned to their specific project.