SEM para Dummies

SEM para Dummies

Reyes Menéndez, Ana
Queipo, Javier

Almost everything Google touches turns to gold. But the jewel in Google's crown and the one that provides it with much of its revenue as a company is Google Ads. It was born as a platform to manage SEM campaigns, but it has become much more. SEM is the main advertising channel for most advertisers because it is the most effective method for our advertising investments to achieve our purposes. This book is intended to be a manual for those who want to approach SEM. A first contact that will make you discover the immense opportunities offered by search engine advertising and understand why SEM specialists are profiles highly demanded by companies.

Author
Reyes Menéndez, Ana
Queipo, Javier
Subject
Human sciences > Business and economics
EAN
9788432903823
ISBN
978-84-329-0382-3
Edition
1
Publisher
Para Dummies
Pages
312 
High
23.0 cm
Weight
15.0 cm
Release date
26-05-2021
Language
Spanish 
Series
 
Paperback edition
16,30 € Add to cart
Entrega: menos de 8 días

Reyes Menéndez, Ana (aut.)

  • Reyes Menéndez, Ana
    Ana Luisa Reyes Menéndez es Doctora Cum Laude en Economía de la Empresa especializada en Neuromarketing, Marketing Digital y Tendencias Digitales. Es profesora del Departamento de Econom   Read more

Queipo, Javier (aut.)

  • Queipo, Javier
    Javier Queipo cuenta con más de seis años de experiencia profesional en diferentes agencias de publicidad, como HMG o Apache Digital, y departamentos de marketing. Actualmente es especia   Read more