Saber hablar

We live surrounded by words, immersed in a constant traffic of expressions that are produced in a world that is dialogue by nature. However, we rarely stop to think about the power that speech confers on us. A good speech is the key to success. Knowing how to speak is, since its first publication in 2008, a benchmark among books on oral communication, conceived as the engine of interpersonal, social, economic and professional relationships, in a time when the domain of the word prevails. This book, which is now presented in a revised, updated and expanded edition, offers the possibility of using speech in an appropriate way according to the moment and the situation, be it formal - the doctor's office, the rector's office of a university, a job interview, a neighborhood meeting, a commercial exhibition -or colloquial a meeting with family or friends -, and depending on whether it is used in a reduced or public environment and through face-to-face or virtual channels, so widespread in recent times. Knowing how to speak explains with clarity, pleasantness and rigor the necessary guidelines to express what we think; facilitates communication between people, and gives guidelines to enrich the procedures for generating ideas and to express them with greater precision and richness.