Revolución Proptech

Companies with a disruptive DNA innovate very quickly to gain market share and get ahead of their competitors, who remain trapped in more conventional and slower models. Many times those who do not undertake this transformation believe that disruption is something that only affects technology companies. But they are wrong. All markets are being affected by the speed of change, and in all areas the trend is to move towards digital. Also in the real estate sector, where the digital irruption is not recent. We have been using services such as Idealista, Airbnb or other similar services for years, but some circumstances, including the appearance of COVID-19, have driven the process of transformation of the sector and alerted its professionals: what seemed like a slow change has come to to stay. It is the protech: the application of innovative technologies to the needs of the real estate market. Who, within the traditional real estate world, ignores this revolution is condemned to marginality. But those who follow the guidelines in this pioneering book, written by industry specialists, will find themselves in an unbeatable position to automate processes, offer better solutions, add value to customers, and ultimately differentiate and prosper.