Reinventa tu modelo de negocio

From the study of creative business strategies and the habits of the entrepreneurs who lead them, the authors identify five "discovery skills" that distinguish the most creative managers: associate, question, observe, experiment and create a network of contacts. Taken together, these skills constitute the DNA of the innovator. And the good news is, if you haven't been born with it, you can grow it. To enter the field of the new, companies need a roadmap that can be summarized in three simple steps: first, think about the opportunity to satisfy a real customer; the second, to determine how the company will obtain profit responding to that need, and the third, to compare that model with the existing business model to adapt it and thus take advantage of the opportunity. The two studies gathered here show how transformative growth is usually the result of technological or product innovations when these are accompanied by an adequate and effective business model.