Publicidad en Facebook e Instagram

Social media has democratized advertising. The online field opens the doors to a new way of communicating, inspiring and selling. Advertising on Facebook and Instagram is not based on a high investment capacity, but on mastering the technique of virtual auctions, user behaviors, bidding and personalized messages. It's about understanding the goals, the power of the user experience applied to advertising, and creating high-impact ads. This manual is a practical guide to create advertising campaigns on Facebook and Instagram with strategy, from practice and experience: from zero to one hundred, step by step. Regardless of the business or investment structure, you will learn to integrate your ads into conversion strategies that work. In this book you will discover the actions, tools and strategies to sell more by dominating advertising on Facebook and Instagram. And you will make ads less intrusive and look both native and accessible to any advertiser.