Programa o serás programado

The debate about whether the network is good or bad is irrelevant: the network is here to stay and while we are increasingly aware of the many problems that the digital age has engendered, what is required now is a human response to evolution of these technologies. For Rushkoff, it is essential to start codifying the changes we are going through and develop a new ethical, behavioral and commercial pattern to guide us.We are experiencing a real paradigm shift and yet we have little understanding of what is happening to us and how to overcome it. The real question we must ask ourselves is, do we drive technology, or do we let ourselves be led by it and those who have mastered it? In the highly programmed landscape in which we live we can create the software or we can be the software; schedule or be scheduled. Until now, we have limited ourselves to being programmed. In this valuable little book, Rushkoff offers cyber enthusiasts and technophobes alike the guidelines for navigating this new digital universe and regaining control of our lives.