Posicionamiento y reputación en Google a través de link building ético

Ethical link building, digital public relations and online reputation play an increasingly important role in the positioning of a brand in search engines and in the message that it transmits to its public. Nowadays the first door of entry of clients to a business, even to physical businesses, is not on the street, but in the search engines. These differentiate a relevant brand from one that nobody knows, through the links it receives. Building strong relationships with journalists, bloggers, and influencers will be key. Sico de Andrés has poured into this book all the knowledge he has acquired in his more than 20 years of experience working for large multinational companies. He will accompany you on this journey using a close and simple language, analogies, practical examples and a sense of humor. Written for someone who wants to improve their search engine positioning through ethical link building or for someone who is thinking of contracting this type of service from third parties, this book will teach you how to detect an online reputation crisis early, measure its impact and work to put a solution. You will learn to define and execute a complete link building strategy step by step to become a benchmark within your sector and thus transmit the right message to both your potential customers and Google.