Por una España digital

una hoja de ruta para que Estado y empresas den el salto a la economía digital

Rodríguez Zapatero, Javier

For a Digital Spain is a book that addresses the structural problems of the Spanish economy and society with a great deal of optimism and a recipe for success: digital renewal. Spain is going through a key moment in its history. With some economic and social indicators among the most privileged in the world, the country faces a unique opportunity to face a future with guarantees. It is true that the Spanish economy and society have problems that are too deep-rooted: unemployment, mainly, which hits the youngest hard, but also excessive dependence on tourism and construction and a welfare state that, if not reformed, it will be unsustainable. How do you reinvent a country like this? The vaccine is ready and future-proof. It's called digitization, and it couldn't be more in line with the society left behind by the Covid-19 pandemic: a new super digitized economy that is already forcing companies and professionals to tackle their own digital transformation if they want to survive and succeed.

Author
Rodríguez Zapatero, Javier
Subject
Human sciences > Business and economics
EAN
9788423431946
ISBN
978-84-234-3194-6
Edition
1
Publisher
Deusto
Pages
176 
High
23.0 cm
Weight
15.0 cm
Release date
17-11-2020
Language
Spanish 
Series
 
Paperback edition
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Rodríguez Zapatero, Javier (aut.)

  • Rodríguez Zapatero, Javier
    Javier Rodríguez Zapatero (Córdoba, 1969) es presidente ejecutivo y cofundador de la escuela de negocios ISDI, cuyo objetivo es acelerar el cambio hacia un nuevo modelo económico    Read more