Plan de negocio

Business Plan offers 24 practical steps to design, implement and manage strategies that define the market and stimulate growth. It also outlines a framework for developing a sound business strategy while ensuring its acceptance and implementation. Packed with action-oriented tips, this how-to guide will teach you how to master this intricate process; that is, to break down problems into controllable fragments; to make and execute decisions; to observe, analyze and learn from the results; and adapt to meet new challenges. Throughout its pages you will discover: Defining your company: methods to evaluate if your company is prepared to design and execute a strategy. Know Your Market: Tips for gaining an in-depth understanding of your business model, the market you serve, and your competitors. Hire the right people: a series of clues to find professionals with the talent, character and potential to successfully implement the strategy. Design the strategies necessary to meet your objectives: how to harness the power of learning, thinking, planning and action, the four most important steps in the strategic management process. Communicate the strategy and obtain the commitment: indications to prepare a business plan and an annual plan. Integrating the different functions of the company: how to take an active role in change management and lifelong learning. Execute with discipline: control the results, evaluate them and react accordingly. The strategic planning and execution process is a never-ending cycle; Constantly changing environments, customers and competitors require continuous strategic formulation and updating. This book demonstrates what you need to do to stay one step ahead of the competition and maintain leadership in the long term.