Multicapitalismo

Capitalism is in crisis. This is not a crisis of the system as such, but a crisis of confidence. That is why it must change, to reconnect with society, to update itself and face current needs, to become, ultimately, a better capitalism. Regaining confidence in the system requires that it reconnect with social demands and learn to measure the success of companies and governments based on their response to the needs of society. The economy must have an end, a purpose, beyond the strict individual benefit, however legitimate it may be. True growth passes through the creation of prosperity for the whole of society. After a long career in which he has held positions of responsibility in both the public and private sectors, Juan Costa offers us in Multicapitalismo an inescapable roadmap to save capitalism by correcting its worst tendencies: unemployment, global warming and a increasing inequality; and putting the new revolutionary forms of capital at the center of the scene: cooperation, culture, knowledge and ecology. In this fascinating journey through the mutations that capitalism is experiencing, Juan Costa shows us the way forward: the path of responsibility, the transmission of trust and sustainability.