MBA personal

Many people take it for granted that they need to go to business school to learn how to start a successful business or advance in their profession. That is not true. Most modern business practice requires little more than common sense, elementary arithmetic, and knowledge of a few all-important ideas and principles. The personal MBA 10th anniversary special edition condenses the essential concepts in all areas of business management: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design , analysis and direction of operations... All in a single volume.