Marketing y comunicación crosscultural

Coming to understand what the concept of culture represents, its importance in communication and marketing, the main proposals and cultural dimensions that have been developed over the years, as well as the role of language as a carrier of cultural values, It is very useful for students, teachers and professionals in the world of marketing and business. It is a work with a clear teaching orientation that seeks to introduce the reader to the understanding of culture and its applications to the field of marketing from a practical perspective, by including continuous examples and case studies, ideas to remember and questions to think about and debate that will help the student body to understand the contents in a logical and easy way, and the teaching staff to impart them rigorously and practically.