Marketing político 3.0

This book is born from the Doctoral Thesis The application of political marketing 3.0. The case of the success of Podemos and Ciudadanos in the 2014, 2015 and 2016 elections, presented in 2017, which obtained the qualification of Outstanding Cum Laude and the National Award nomination. Although, the emergence of another new party (VOX) with representation in the Parliament of Andalusia, resulting from the 2018 elections (with 10.8% of the votes and 12 seats) made the authors consider the need to expand the investigation above referred to see to what extent this new party had generated a new transformation. A case, had VOX changed the marketing paradigm? Had it perfected the political marketing 3.0 created by Podemos and Ciudadanos? We answer these questions and many others in this monograph. It is a political marketing book, not a political ideas book.