Manual de franquicia para emprendedores

Entrepreneurship and franchising requires risks, discipline and a good dose of effort and dedication to the business; but also the necessary knowledge to be able to approach it with certain guarantees of success. This book is an effective help for all those who are starting out in the exciting world of franchising. A work to know everything related to the franchise system, the vision of the franchisor and the franchisee, the possible opportunities that arise, the limitations, advantages and disadvantages that must be considered before starting any business using this method. «The franchise has undoubtedly transformed the world of commerce, services and gastronomy, but the business does not work alone. Therefore, books like this are a great help, which serve as a guide to avoid making a mistake in choosing the type of brand, which must be aligned with the qualities of the person who takes the step of making an investment.» Hilario Alfaro, businessman and president of Madrid Business Forum