Los secretos del vídeo online
guía transmedia para streamers, blogueros y marcas
Bilbao, Óscar
Youtubers, ticktockers, twitchers, clubhousers and what is to come. New professions, platforms and formats. Opportunities to try to live off them as an influencer, micro-influencer or gamer. To enhance your personal brand through a YouTube, Vimeo or Twitch channel that shows your expertise. To move with ease around the place where brands fight for virality and engagement and where they face new challenges such as livestreaming their events, organizing webinars or generating content, content marketing has found its use in online video, its best ally from the departments themselves. This guide aims to accompany you in the process by combining the bases of communication, marketing and advertising with applications, tools and techniques of film and TV. Apply the eternal methods of persuasion to new platforms. Offer a solid base on which to start a project or a shuttle to deepen in the different fields. It also aims to be a live, up-to-date and audiovisual story, combining atoms and bits, reading and audiovisual material, with a site, secretsdelvideo.com, a Twitter account @GRevelados, and a blog in newsletter format, the blogbuster.
- Author
-
Bilbao, Óscar
- Subject
-
Human sciences
> Business and economics
- EAN
-
9788418415975
- ISBN
-
978-84-18415-97-5
- Edition
- 1
- Publisher
-
ESIC Editorial
- Pages
- 236
- High
- 21.5 cm
- Weight
- 15.0 cm
- Release date
- 16-09-2021
- Language
- Spanish
- Series
- Digital