Los ingenieros del caos

In the world of Brexit, Donald Trump and Matteo Salvini, each day brings its controversy, its nonsense, its impact. However, behind the apparent riot of the populist carnival lies the meticulous work of dozens of propagandists, ideologues and, increasingly, scientists and experts in Big Data who try to reinvent the rules of the political game. In this book, Giuliano da Empoli traces the portrait of these chaos engineers: from the incredible story of the small web marketing company that became Italy's first political party, to the physicists who ensured the victory of Brexit, to the strategists of the American alternative right and the communicators who transformed the panorama of Eastern Europe. This exciting and unprecedented research essay reveals the behind-the-scenes scenes of the global populist movement.