Liderazgo en innovación

Leadership in innovation is synonymous with transformation and represents a change, that is, leaving the comfort zone and achieving an improvement. This book can be a guide and support for businessmen and entrepreneurs who want to implement innovation processes in their company. The author presents a practical point of view with sixty examples of business cases, both successes and failures, presented in a simple and didactic way with the aim of implementing innovation as an essential element that every company should carry out. He extends to the use of technology, digitalization and digital transformation, and proposes these tools that serve as a way of approaching while being a competitive advantage of the products or services of companies. For all these reasons, the author proposes "a fun way to try to improve in order to be more competitive", focusing on the difference between innovation and creativity, leadership in transformation and change, its approach, scenarios and innovation methodologies.