Legalidad de los negocios digitales

In the current Information Society, we are witnessing a true revolution in the way of understanding business and relationships: an increase in the means of communication and dissemination of content, democratization of information, diversity of thought, exponential generation of relationships and interaction between people and greater access to the works of the intellect and their supports and channels of exploitation; in addition to the wide range of economic activities that are carried out online, by very diverse operators. At the same time, the regulations are developing and adapting to this digital world, in order to protect users and consumers, protect rights over intangibles (such as intellectual property and industrial property) and also guarantee the right to privacy. and the protection of personal data. It is a historically proven truth that the same technology can generate benefits for people and the economic fabric, and at the same time pose potential risks, sometimes due to the mere ignorance of its users or even due to deliberate cyberattacks. Faced with this unquestionable reality, and in the search for the fair balance between the freedoms, rights and legitimate interests at stake, this book is born to shed light on the fundamental legal aspects applicable to digital businesses. To make the most of the potential of the information society and, at the same time, protect us from its worst excesses.