Lean Startup

With an environment that is changing at an ever faster pace, the level of uncertainty surrounding both established and newly created companies is very high. However, the digital revolution has brought about the emergence of opportunities for the creation of products or services based on new business models. The solution they turn to is innovation. But how is it possible to create new business models in this context? The Lean Startup methodology, which, in the words of its creator Eric Ries, allows creating the product that the client needs and for which they are willing to pay, using the minimum amount of resources, offers a framework that enables the management of uncertainty and validation of a business idea minimizing the risk and resources invested, becoming a mentality, a philosophy.