La influencia es tu superpoder

You were born influential, but over the years you learned to suppress that talent, to be obedient, to wait your turn, to be quiet. Zoe Chance, a professor at Yale University, shows you how to rediscover that superpower and how to become someone everyone wants to say yes to. Influence doesn't work like you think, because people don't think like you think. Move away from past misperceptions - such as the idea that a negotiation is a battle and to win you have to submit the adversary - and understand why your current strategies are, in fact, making you less influential. Throughout these pages you will discover how decisions are actually made and what really influences behavior. Influence Is Your Superpower will teach you how to transform your life, your organization, and maybe even the course of history. An ethical approach to influence that can improve everyone's life, starting with yours.