La comunicación en tiempos de algoritmos

We are witnessing the development of what some have called the fourth revolution, or what others choose to call simply the emergence of a new wave of technologies, which have begun to disrupt the traditional functioning of different sectors and which will mean a radical change in various social spheres. Blockchain, artificial intelligence, big data, among others, are terms that appear in all professional forums and that accompany another concept that is also very widespread, such as digital transformation. But are these technologies really being used in the field of corporate communication? What is the impact they are having in this area? A book like this is essential to analyze and evaluate whether corporate communication is exploiting the use of these technologies to change and improve the relationship with the different stakeholders, build new narratives or more attractive stories for the public of an organization. In short, to assess the advantages and opportunities that these technologies can have on communicative activity in the business world.