La ciencia de contar historias

Stories shape who we are, from our character to our cultural identity, drive us to realize our dreams and ambitions, and shape our politics and beliefs. We use them to build our relationships, to keep order in our courts, to interpret events in our newspapers and social media. Telling stories is an essential part of what makes us human. There have been many attempts to crack what constitutes a good story, from the theories of Joseph Campbell to recent attempts to crack the "best seller code". But few have used a scientific approach. To understand storytelling in its broadest sense, we must first understand the quintessential storyteller: the human brain. Applying dazzling psychological research and cutting-edge neuroscience, Will Storr demonstrates how the masters of storytelling manipulate us, on a journey from the Hebrew scriptures to Mr. Men, from Booker Prize-winning literature to pay TV, from Greek drama to Russian novels and Native American folk tales.