Juegos de poder

Elon Musk, Tesla y la apuesta del siglo

Higgins, Tim

Elon Musk is one of the most controversial titans in Silicon Valley. For some, he is a genius and a visionary; for others, an erratic middling salesman. Some have made or lost fortunes because of his tweets, and his personal life seems like something out of a tabloid. However, despite his provocative comments and his unpredictable behavior, he is making his boldest bet come true: the electric car. When Musk founded Tesla in 2003, electric cars were something new. For more than a century, the automobile industry, despite admiring them, had discarded their production. But where most saw only possible failure, a small group of Silicon Valley engineers and entrepreneurs led by Elon Musk saw an opportunity and bet against the world's largest and most established companies to build a car that is faster, nicer and cleaner than the of the competition. Power Games is a narrative about the process of creating Tesla. Also about the rebellious and provocative mentality of its leader, without whom the company would not have existed, but which has sometimes put it at risk with his public performances. A fascinating story of confrontations, disappointments, depression and, even more unusual: of successes.

Author
Higgins, Tim
Subject
Human sciences > Business and economics
EAN
9788423432240
ISBN
978-84-234-3224-0
Edition
1
Publisher
Deusto
Pages
432 
High
23.0 cm
Weight
15.0 cm
Release date
23-03-2022
Language
Spanish 
Series
 
Paperback edition
22,07 € Add to cart
Entrega: menos de 8 días

Higgins, Tim (aut.)

  • Higgins, Tim
    Tim Higgins es periodista en el Wall Street Journal, donde escribe sobre Apple, Tesla y otras grandes compañías tecnológicas, y colaborador de la cadena de televisión CNBC.   Read more

Musk, Elon

  • Musk, Elon
    Elon Musk (Pretoria, 1971) es un programador y empresario sudafricano, nacionalizado canadiense y estadounidense. Cofundador de PayPal, SpaceX, Hyperloop, SolarCity, The Boring Company, Neuralink y Op   Read more