Introducción a la gestión de empresas

Unlike other conventional introductory texts on business administration, this book offers a synthesis of the main aspects related to business management in a visual and intuitive way, using more than 180 figures and hundreds of icons. It is aimed not only at undergraduate students taking introductory business management courses, but also at entrepreneurs and managers of small or medium-sized enterprises (SMEs). Like other texts that deal with the same topic, it covers the general management of the company and its functional areas (production / operations, marketing, human resources and financing). It also integrates practical knowledge about aspects related to the managerial skills necessary for the daily management of the company, which are not usually offered by traditional manuals but rather more informative works. In particular, it addresses leadership, motivation, communication, creativity, time management, management of emotions and stress, delegation, team management, negotiation, conflict management and change management. All these skills are explained in a practical way describing the aspects that have to do with planning, implementation and control, in order to provide the reader with clear guidelines for management behavior.