Inteligencia lúdica

To face the challenges presented by a society in continuous change, Marcos Cristal proposes a new approach, that of Playful Intelligence, an innovative way of combining what organizations need today, what people look for in their work and what they experience from naturally when they display their playful sense. It does so through a model created based on its extensive experience helping organizations around the world to improve their performance. This book explains how to develop playful attitudes such as exploring, innovating, owning projects, working as a team, learning permanently and giving a sense of importance to tasks. Readers will find an exposition of concepts and description of what the dimensions of playful intelligence are, all exemplified with real cases. The author navigates the paradoxes and tensions that characterize the business world and proposes reflections and tips on how to put the strategies he proposes into practice. This book invites you to participate in a dialogue, a live game under construction that allows us all to practice, exchange ideas and experiences on how to think in a changing and complex environment that we constantly have to face. The objective will be to grow and build more agile, flexible and change-promoting organizations thanks to the enhancement of innovation, cooperation and learning.