Influencers

In the digital age, the influencer is a fundamental phenomenon for pop culture, consumer society, the advertising industry and capitalism, and for some time now, their presence has expanded beyond the borders of the internet. Young people, adults and children are recorded while doing their makeup, cooking, traveling or playing sports, and share tips with their followers through social networks. In this book, which is preceded by a great success in Germany and which has generated a necessary social debate, these new celebrities become the emblem of the times. They instruct and manipulate millions of followers, encourage consumerism, promote a neoliberal lifestyle and undermine the most just causes. Neo-capitalism hides behind the filters and retouches of Photoshop. Not only is it more complicated to differentiate what is an ad from what is not, but there are more and more people who, simply and simply, do not care. Everything is entertainment and everything can be turned into merchandise. Even the self.