Impostoras y estupendas

In the current economic model, visibility is not an option, but a necessity. It is the only way to explain who you are and what you offer, the only way to access your customers. Because if they don't see you, they don't choose you and, of course, they don't buy from you. Neus Arqués has worked with a multitude of women whom she has helped to develop their own personal brand, and has come to the conclusion that most of them exert a real resistance to visibility. Why? For fear of being judged or for suffering from "imposter syndrome": distrusting their own success and thinking that it is undeserved. And that means, plain and simple, losing in advance. Without visibility there are no job opportunities or way to show your talent. So, if you want to advance in your career, if you dream of launching your project or if you have set out to break the glass ceiling that forces you to walk crouched, in this book you will find the keys to do it. The author not only offers you a visibility strategy, but she also proposes practical exercises to help you define your purpose and recognize your values. She also gives you guidelines to analyze your own reputation, identify your audience, create your content for networks, make your social media plan and get the most out of networking. What do you want from life? What do you feel you've come to do? Define your intention and fight for your goal. Apply Neus Arqués strategies to believe in your own talent and make it visible, and start enjoying new and better opportunities.