Hazte visible

You can have a wonderful business or the most innovative project, but to reach your potential clients you must appear in the media. For that you need to access the journalist and convey your message to him, but he has hundreds of other topics to choose from. Getting yours to be one of the chosen ones can become an impossible mission... or not. Juanma Romero offers you all the tools, techniques and tricks that she has developed over more than forty years of experience in the media so that you can learn to make yourself visible, credible and appealing. Not only does she tell you the actions that have worked best for her, but also why they have been profitable: knowledge accumulated through trial and error that you can adapt to your needs to make yourself known. And she also shows you some of her mistakes, so that you don't fall for them. She takes the first step towards your new visibility: find out where to find journalists, how to talk to them and make your project interesting to them. Learn how to write a press release and send it so it doesn't go straight to the trash, create and use your own database, prepare a campaign, call a press conference and act as a spokesperson. And enjoy the anecdotes that the author shares about his profession, told frankly and with a lot of humor. By the time you've finished this book, you'll know how to get a press release published, but also how to become a trusted source of information for journalists. Because the important thing is not to appear in the media once, but many. Only in this way will you be able to reach your audience, spread your message and grow to where you propose.