Google Analytics 4

The version of Google Analytics that changed the world of marketing and digital analytics is dead, and professionals and companies that want to continue measuring have to be prepared for the big change. 'Google Analytics 4. Measure and conquer' is the continuation of the best-selling digital analytics book on Google Analytics. This text departs from the manual to use to accompany the reader on a journey through the paths of data. Through multiple examples and case studies, the different reports and functionalities of Google Analytics 4 are presented. This is a volume to learn and enjoy good measurement, conceived both for those who are beginning to take their first steps with Google Analytics and for the professional who works daily with the tool and needs to get the most out of it. Updated with all the new features of Google Analytics 4, this book summarizes the experience of its two authors during the last 15 years. A life around digital analytics, with its successes and failures.