Gestionar estratégicamente

Current because it is aware of the transformation that the COVID-19 pandemic caused in our world. If the future is so uncertain that we cannot look much beyond the current time, a strategy must be in place for constant adaptation and early detection of changes. Complete because you want to cover both the substance and the form of the strategy. Treating both the many aspects that affect the process of analysis and strategic decision; like all the concepts, analysis and decisions that make up this process. Structured because it deals with all these issues in an orderly, step-by-step, organized way, clarifying what is confusing. Relating to each other all the important aspects of the form of the strategic process. Relying on two strategic models of the author as regards the substance, the content, of the strategy. Practice because it wants to be useful to entrepreneurs, managers and professionals. You want to help them manage and decide. And he also wants to help students understand the world in which they will live. Therefore, it is written in a simple and pleasant language. It also includes a significant number of figures; as well as a series of questions for reflection at the end of each chapter. Different because it transmits a very personal, real vision, experienced after more than thirty years of practice working on strategy in such different roles, but synergistic with each other, as a teacher, researcher, consultant, executive, speaker and writer, mainly in Spain and in Latin America.