Florentino

Ramón Álvarez de Mon recounts the journey of Florentino Pérez at the helm of Real Madrid, placing special emphasis on the different strategies of Florentino's two stages as president of the white club and understanding his second stage as a rectification of the aspects that did not work at all good in the first His economic management; the sale of the sports city, the purchase of Valdebebas, new strategies in the policy of buying and selling players, the reform of the Santiago Bernabéu, the Super League. In the social part; the elections, the vote by mail, the goodbye of club legends such as Hierro, Del Bosque, Raúl, Casillas or Cristiano. A rigorous biography to better understand and get to know the president of the most important club in the world.