Estrategias de Copy + Neuromarketing y SEO

Digital marketing is one of the disciplines that has experienced the most evolution, putting the consumer at the center of the strategy, to understand what they like, what colors are the ones that lead them to click a button, what are the terms and formulas that incite you to carry out an action and, ultimately, to know how your brain works when buying, all this hand in hand with disciplines such as 'copywriting' and neuromarketing. In addition, search engine positioning is also essential and knowing how they perform their searches and how to bring them closer to the objectives of our brand; that is, to understand how the mechanisms of consumer need work and how Google and other search engines work so that technology creates that meeting point. This book teaches what they are and how to use these disciplines, which have begun to emerge in recent years, becoming the key to distinguish ourselves from the competition and create an effective digital marketing strategy. All this in a practical way, with scientific studies and examples so that you can see the use that is currently being given to them. In addition, it has the collaboration of specialists in different topics, who will teach you what each of them consists of through practical cases. We invite you to immerse yourself in the brain of your consumer to find out their needs, while you learn how indexers and search engines work to get the most out of it and that your texts and content are visible. In this way, you will be able to develop strategies that will make your brand grow by persuading, positioning and generating conversions.