Es mi tipo

Since fonts moved to the computer toolbar, we all began to have an opinion about them. Today it is impossible to ignore its power, its omnipresence in the brands that surround us or the character that they print to our texts. And if not, why does the use of Comic Sans arouse so much antipathy? What was the uproar caused when Ikea was unfaithful to Futura with Verdana? Why did Obama decide to opt for Gotham as his signature graphic? What makes a typeface "work"? This entertaining, lavishly illustrated book tells the story of more than two hundred fonts from their birth - and in some cases until their death - through anecdotes about their use, their creators and their users. Garfield explains the phenomena behind the dominance of fonts like Helvetica or Times New Roman or the hatred towards others like Papyrus. It's My Type has all the answers for those who have ever wondered what EasyJet and the Beach Boys have in common, what Hollywood's favorite typeface is, or if, like people, some fonts are from Mars and others are from Venus.