Enriquecimiento

Where is modern capitalism headed? Has there been a change of model in the generation of wealth? This book analyzes how capitalism in the West has been changing direction, since the last third of the 20th century, towards a new economic approach based on deindustrialization. Once verified that the profit from the exploitation of labor tends to decrease, the focus is changed and new resources are sought to be exploited. This new capitalism is based more on enriching the value of existing products than on creating new ones. And, thus, objects and places are exploited and endowed with a narrative. It is a reformulated economy, connected with museums and foundations, with the collection of works of art and antique objects, with the luxury industry and food and wine products, with tourism... The concept of merchandise is being redefined through what authors call "enrichment economy", whose progress implies a change in the rules of the game and the objectives of capitalism. This visionary book addresses with clarity and rigor a major transformation that affects the macroeconomy, but also the pocket of each one of us.