Empresa sana

We live in difficult times for companies, those who run or work in them. Digitization has totally changed the environment in which they do business. The emergence of new digital technologies and new competitors are fostering changes in consumer and employee habits, as well as profound changes in business models and ways of doing business. This new situation presents both many challenges and opportunities for companies. The pandemic has come to complicate the scenario even more because after it the sense of urgency is already at its highest. This book, aimed at managers and professionals, offers a guide to reinvent the company in this new environment through the business-human body analogy. A book that will allow the reader to reflect and initiate initiatives to contribute to having a healthy, prosperous and long-lived company. A proposal that will also allow to measure through a series of questionnaires whether or not your company is capable of transforming itself and taking advantage of those opportunities offered by a new environment. After all, companies like people should be able to reinvent themselves to enjoy good health of soul and body. In this collective challenge we all have to strive to achieve that company of which we are all proud and that becomes an example for society.